Omer Faruk Aydin
Lawyer & LegalTech Developer · General Manager, LegalTech Products at Lovie.co
San Francisco, California, United States
About
Omer holds a Bachelor's in Law from Eastern Mediterranean University and serves as General Manager, LegalTech Products at Lovie.co. Previously LegalTech & Growth Manager at Alaz Law Firm PLLC in Dallas, TX, where he built AI marketing automations and growth systems for a US immigration practice serving clients globally. Y Combinator Startup School alum.
He writes about the intersection of law, marketing, and AI — specifically how small and mid-size US law firms can compete with the SEO and ad budgets of bigger firms by using AI as leverage. The thesis behind CaseGap AI: the operational layer that consumes 70% of an agency's hours can run autonomously, and the lift a $15K/month agency delivers should cost a fraction of that.
What CaseGap does
CaseGap audits a US law firm's digital presence in 60 seconds against six engines — SEO, local presence, reviews, AI search visibility, technical UX, and partner authority — and produces a monetized revenue-loss estimate plus the action plan to fix it. Then a dedicated AI agent runs the fixes daily on autopilot: drafting bar-compliant content, generating valid schema, publishing GBP posts, monitoring reviews, and writing news-jacking commentary when local events warrant it.
Find me
Reach me on LinkedIn or via the personal site. For CaseGap-specific questions, email is in the footer.
Credentials
- Bachelor's in Law, Eastern Mediterranean University (2013–2017)
- Associate's in Web Design and Development, Anadolu University
- Y Combinator Startup School (2022)
Experience
General Manager, LegalTech Products
Lovie.co
2026-01 – Present
LegalTech & Growth Manager
Alaz Law Firm, PLLC (Dallas, TX)
2024-10 – 2026-02
Vibe Coder (Product Hunt #2 Product of the Day)
CTO Lab AI Venture Studio
2022-07 – 2023-09
Legal Consultant
Gusto (YC unicorn)
2021-07 – 2022-07
Legal Consultant
RemoteTeam.com (acquired by Gusto)
2019-10 – 2022-04
Articles
- /ai-search-visibility-for-business-law-lawyers
- /ai-search-visibility-for-criminal-defense-lawyers
- /ai-search-visibility-for-employment-law-lawyers
- /ai-search-visibility-for-estate-planning-lawyers
- /ai-search-visibility-for-family-law-lawyers
- /ai-search-visibility-for-general-practice-lawyers
- /ai-search-visibility-for-immigration-lawyers
- /ai-search-visibility-for-personal-injury-lawyers
- /ai-search-visibility-for-real-estate-law-lawyers
- /content-marketing-for-business-law-lawyers
- /content-marketing-for-criminal-defense-lawyers
- /content-marketing-for-employment-law-lawyers
- /content-marketing-for-estate-planning-lawyers
- /content-marketing-for-family-law-lawyers
- /content-marketing-for-general-practice-lawyers
- /content-marketing-for-immigration-lawyers
- /content-marketing-for-personal-injury-lawyers
- /content-marketing-for-real-estate-law-lawyers
- /email-nurture-for-business-law-lawyers
- /email-nurture-for-criminal-defense-lawyers
- /email-nurture-for-employment-law-lawyers
- /email-nurture-for-estate-planning-lawyers
- /email-nurture-for-family-law-lawyers
- /email-nurture-for-general-practice-lawyers
- /email-nurture-for-immigration-lawyers
- /email-nurture-for-personal-injury-lawyers
- /email-nurture-for-real-estate-law-lawyers
- /google-ads-for-business-law-lawyers
- /google-ads-for-criminal-defense-lawyers
- /google-ads-for-employment-law-lawyers
- /google-ads-for-estate-planning-lawyers
- /google-ads-for-family-law-lawyers
- /google-ads-for-general-practice-lawyers
- /google-ads-for-immigration-lawyers
- /google-ads-for-personal-injury-lawyers
- /google-ads-for-real-estate-law-lawyers
- /linkedin-for-business-law-lawyers
- /linkedin-for-criminal-defense-lawyers
- /linkedin-for-employment-law-lawyers
- /linkedin-for-estate-planning-lawyers
- /linkedin-for-family-law-lawyers
- /linkedin-for-general-practice-lawyers
- /linkedin-for-immigration-lawyers
- /linkedin-for-personal-injury-lawyers
- /linkedin-for-real-estate-law-lawyers
- /local-seo-for-business-law-lawyers
- /local-seo-for-criminal-defense-lawyers
- /local-seo-for-employment-law-lawyers
- /local-seo-for-estate-planning-lawyers
- /local-seo-for-family-law-lawyers
- /local-seo-for-general-practice-lawyers
- /local-seo-for-immigration-lawyers
- /local-seo-for-personal-injury-lawyers
- /local-seo-for-real-estate-law-lawyers
- /referral-marketing-for-business-law-lawyers
- /referral-marketing-for-criminal-defense-lawyers
- /referral-marketing-for-employment-law-lawyers
- /referral-marketing-for-estate-planning-lawyers
- /referral-marketing-for-family-law-lawyers
- /referral-marketing-for-general-practice-lawyers
- /referral-marketing-for-immigration-lawyers
- /referral-marketing-for-personal-injury-lawyers
- /referral-marketing-for-real-estate-law-lawyers
- /reviews-reputation-for-business-law-lawyers
- /reviews-reputation-for-criminal-defense-lawyers
- /reviews-reputation-for-employment-law-lawyers
- /reviews-reputation-for-estate-planning-lawyers
- /reviews-reputation-for-family-law-lawyers
- /reviews-reputation-for-general-practice-lawyers
- /reviews-reputation-for-immigration-lawyers
- /reviews-reputation-for-personal-injury-lawyers
- /reviews-reputation-for-real-estate-law-lawyers
- /seo-for-business-law-lawyers
- /seo-for-criminal-defense-lawyers
- /seo-for-employment-law-lawyers
- /seo-for-estate-planning-lawyers
- /seo-for-family-law-lawyers
- /seo-for-general-practice-lawyers
- /seo-for-immigration-lawyers
- /seo-for-personal-injury-lawyers
- /seo-for-real-estate-law-lawyers
- /youtube-video-for-business-law-lawyers
- /youtube-video-for-criminal-defense-lawyers
- /youtube-video-for-employment-law-lawyers
- /youtube-video-for-estate-planning-lawyers
- /youtube-video-for-family-law-lawyers
- /youtube-video-for-general-practice-lawyers
- /youtube-video-for-immigration-lawyers
- /youtube-video-for-personal-injury-lawyers
- /youtube-video-for-real-estate-law-lawyers
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